Legal
Privacy Policy
Last updated: 24 July 2026
1. Who we are
My Flowlist is a service operated by My Flow Limited, a company registered in England and Wales (company number 17289976). In this Policy, "we", "us" and "our" refer to My Flow Limited. We help you create energy-curated playlists from your Apple Music library. This Privacy Policy explains what data we collect when you use myflowlist.app, how we use it, and the choices you have. If you have any questions, contact us at privacy@myflowlist.app.
2. Data we collect
- Account data: your email address and an encrypted password (or a federated sign-in identifier if you use Google).
- Apple Music data: when you connect Apple Music, MusicKit returns a Music-User-Token that we store so we can read your library tracks, playlists, and the storefront (country) of your Apple ID. We use ISRC codes from your library to look up tempo and energy data so we can sequence Flowlists. We never see your Apple ID password.
- Flowlists you create: the playlists, titles, occasion templates, and energy curves you generate are stored against your account.
- Usage data: standard request logs (IP address, user agent, timestamps) for security and debugging.
3. How we use your data
- To provide the core Flowlist sequencing service.
- To send you transactional emails (welcome, password reset, billing).
- To debug issues and keep the service secure.
- To process payments via our billing provider (if you subscribe).
We do not sell your data. We do not use your Apple Music listening data for advertising or share it with third parties for marketing.
4. Apple Music integration
My Flowlist uses Apple's MusicKit and Apple Music API under Apple's Apple Music API terms. Your use of Apple Music through My Flowlist is also governed by Apple's own Privacy Policy.
What we access. When you authorise Apple Music, MusicKit returns a Music-User-Token. We use it to read your library tracks and playlists, your storefront (country code), and ISRC codes for tempo and energy lookups so we can sequence Flowlists. We only write back to your library when you tap "Save to Apple Music".
What we do with Apple Music data. We use it solely to generate, refresh, and save your Flowlists. We do not share Apple Music data with any third party, do not use it for advertising, and do not use it to train machine-learning models. We never see your Apple ID password.
Disconnecting and deletion. You can disconnect Apple Music at any time from the Sources page — this immediately deletes your stored Music-User-Token and cached library data from our database. You can also revoke My Flowlist's access from your Apple ID account settings under "Sign in with Apple" / "Apps Using Apple ID". Deleting your My Flowlist account also removes all Apple Music data we hold for you.
Apple Music and Apple ID are trademarks of Apple Inc. My Flowlist is not affiliated with, endorsed by, or sponsored by Apple.
5. Where your data is stored and who we share it with
Account and Flowlist data is stored in our managed cloud database (hosted in the EU). Transactional emails are sent via a third-party email provider. The My Flowlist iOS app is free to download; all paid subscriptions are processed through the website by Paddle.com Market Limited, who acts as the Merchant of Record for our orders. Paddle receives your name, email, billing address, and payment details to process the transaction, handle tax, issue invoices, and manage subscriptions and refunds. We never see or store your card details. See Paddle's Privacy Notice.
Other recipients include our hosting and database provider (cloud infrastructure), our email delivery provider (transactional email), and professional advisers (legal, accounting) and authorities where required by law. We do not sell your data and do not share it for advertising.
6. How long we keep it
We keep your data for as long as your account is active. If you delete your account, your account record, Flowlists, and Apple Music tokens are removed within 30 days. Anonymised logs may be retained for up to 90 days for security purposes.
7. Your rights
Under UK GDPR you have the right to access, correct, export, or delete your personal data, and to object to or restrict processing. Email privacy@myflowlist.app and we'll action your request within 30 days.
8. Cookies
We use a small number of essential cookies to keep you signed in. We do not use third-party advertising cookies.
9. Changes to this policy
We'll update this page if our practices change and notify you by email for material changes. The "last updated" date at the top will always reflect the current version.
10. Contact
Questions, requests, or concerns? privacy@myflowlist.app.